FORM is a pioneering mid-market lodging brand that offers business and leisure travellers affordable high-quality hotel in a technologically-advanced, design-forward and sustainable environment.
FORM Hotel’s seven core values are the deeply ingrained principles that guide all of the hotels’ actions; they are fundamental to the brand and serve as its cultural cornerstones.
Not as a value-add, but a requirement in today’s world
Will translate to value for key stakeholders – the customer and the employee
To ensure that our product is accessible
Timeless design, not trendy
A fundamental business practice
Challenge the status quo associated to mid-market hotel brands
An enabler, not an enhancer
At FORM, the aim will be to provide customers with everything they value, nothing they don’t. The service culture will be nurtured around four key pillars of Compassion + Efficiency + Attentiveness + Endearment
Join our team and become part of a distinct hospitality offering in Dubai and help us to create authentic, original, experiences for our guests